In business school I learned that Opportunity Discovery is one form of entrepreneurial opportunity. If demand exists and supply is not being met, that’s an entrepreneurial opportunity. A 22-year old Michigan college student is making the most of the state’s new recreational use marijuana law to run a t-shirt business that sells expensive t-shirts and “gifts” marijuana flower or vape cartridges to its customers. Recreational marijuana was legalized in Michigan in December 2018, but no retail stores are open yet. Demand, meet lack of supply.
CannaMich is the name of the business. It advertises itself as Michigan’s first t-shirt delivery service. You order your shirt and choose the free gift of your liking. I like the entrepreneurial spirit and I know it’s not really about the shirt. Still, I can’t help wishing it was a cooler looking design on the shirt.