There are so many good reasons to attend a trade-show: Learning, networking, socializing, talking shop, happy-hours, fancy dinners, parties, bars, etc. Ok, ok, let’s not forget why we are there in the first place: the show floor. Companies expend tremendous resources to exhibit at a trade-show. It’s not just the cost of the booth space, they have to pay for travel, shipping, drayage, temp labor, power, and so on. Have you ever wondered what it takes to get those big presses to the show floor? It’s insane. Exhibitors send their best people whom work tirelessly throughout the show and return home exhausted and behind on their day-to-day work. This is all done in an effort to get your attention, to meet you and to show you new products, and most of all, to scan your badge!!! I kid, their main purpose is to connect with you. The show creates a valuable opportunity for them, but also for you. By walking the show floor, whether it’s for a few hours or a few days, you can, in a very efficient manner, keep up to date on industry trends, find new sources, learn about new products and services, meet face-to-face with the people you buy from, negotiate pricing, get special deals, etc. What would either be impossible or take you weeks and lots of travel you can accomplish all in one place over the course of a few days, and in the best communication way possible, in-person. And, you can do all of this while bumping into your industry buddies and meeting new peers. We bring you…the trade show floor.
On Monday we shared Part 1 of this multi-part series on Impressions Expo Long Beach 2020. For Part 2 we’re sharing images from the show floor…
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