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Rick Roth

Misprint Monday: Pantone Sucks

Ah, Pantone, how I despise you and let me count the ways: The color guide books are expensive as hell considering how many books they sell and the fact that in our industry and others I presume they also get licensing fees for inks that match their Pantone colors. The cost means that not only…

Farm Aid 2019: Lots of Merch

We manage the merch for Farm Aid at their big benefit concert once a year. With great anticipation we’ll see how we do today. We get some of the anxiety that has us relating to the tough job farmers have, will it rain and ruin sales, will it be sunny and we sell more cowboy…

DTG is Not Just for Short Runs. It is a Great Addition to Screenprinting

We purchased a Brother GTX machine and it is awesome. It is a DTG machine, what is called “Direct to Garment.”  For those of you not in the industry, it prints a shirt with a special textile ink in full color. The Brother GTX is one of the first DTG machines that really can handle…

Misprint Monday: Pick Your Errors

We printed this shirt at Mirror Image nearly 25 years ago. It had to be approved by Robert (pronounced RO BEAR) Doisneau in France. In order to print it we separated it and set it up and printed it almost 16 times to get it right, at a time when film was really expensive and…

Organic Thread: Fiberactive Organics

Following last week’s post on using organic embroidery thread, we received a lot of questions about where to find organic embroidery thread.  Here is a great supplier, Fiberactive Organics.  For years, company CEO Julie Moore has offered genuine certified organic thread and in dozens of colors! It is all GOTS (Global Organic Textile Standard) certified,…

Going 100% Organic with Organic Embroidery Thread

We recently produced a 100% organic cotton cap.  Not only was the fabric made of organic cotton, but the embroidery thread was also certified organic!  A few thoughts… Like many “green” alternatives, you can’t just substitute organic thread for conventional embroidery thread made from rayon or conventional cotton and embroider away. On the other hand,…

Misprint Monday: Wash It!

Q: Is the ink dry on the shirt you printed? A: It doesn’t matter. Ink can be dry on a shirt and it will not last through a wash. Unless  you are unethical and plan to leave the country after selling a shirt, you want the print to stay on the shirt beyond the first…

Remembering Barry Chouinard

July 19th would have been Barry Chouinard’s 68th birthday. We mourn his passing and most of us remember him pretty damn fondly. He lived a full life, touched lots of people, and nobody would say he got cheated. So I pose the question, “Did you ever meet Barry Chouinard?” The only possible answers would be…

Misprint Monday: Too Good To Be True

Customer comes to you with a huge order and makes disparaging remarks about the prior print shop they were using. Celebrate? No, BEWARE! Most of the screen printing of t-shirts is not rocket science and unless someone comes to you for what you very specifically are good at, be careful with new customers. This customer…

Misprint Monday – Dead Man’s Curve

Dead Man’s Curve by Jan and Dean recorded in 1963 It only has a little bit to do with today’s post. Its a brain trick I use to remember to check any type that is written on a curve. There is something about type in an arch that makes it harder to see errors, so…

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