Skip to main content

pricing

Don’t be Stupid

Pricing is an area where we as screen printers are typically ignorant, afraid, or just plain stupid. In no way would I say that I have all of the answers on screen print pricing but I can say that I have, and continue to, put a lot of thought into the subject, and make adjustments accordingly…

The Little Guy

We recently installed press #5 at Motion Textile.  I’ve affectionately nicknamed this 8-color MHM X-Type Plus “The Little Guy” (maybe I was thinking of that Portlandia sketch?). A few thoughts on going small with this new install: Sleeves The majority of sleeve prints that we run are very simple (2-4 spot color) prints with a flash or two.  We…

Idle Hands and Idle Presses

If you’re like me, you dread the thought of the slow season. For most printers the first quarter of the year is painfully slow.  Your hard earned gains from the prior year seem to evaporate and you hope you can hang in there to see the busy season return. You are dying to get to the…

Pricing: Don’t Be Greedy. Pigs Get Fed and Hogs Get Slaughtered

My friend Gaylen has a phrase that I go to at least a couple times a week. He says, “pigs get fed and hogs get slaughtered.” That is some good homespun wisdom. If you want customers long term, you don’t want to overcharge them. Somebody gives you fifty percent of your business and if you…