The Ink Kitchen

This seems really stupid, but I see people open boxes wrong all the time. If you are not careful you will either cut yourself or cut the items in the box. It is easy to do correctly, but for some reason everyone does it ass backwards. 1. Get a sharp knife, razor, box cutter, whatever.…

Some years ago we did some work for a major sporty retail brand. At one point they added to their huge book of rules that we had to put a piece of cardboard inside every box, so that they could slice open the boxes (recklessly) and not cut a shirt. I asked if instead we…