Accurate print positioning is as critical as perfect halftone execution (maybe more so) when it comes to achieving desired results. This order was returned a couple of years ago due to incorrect (off-center) positioning. It may not seem like a big deal, but to a designer, this is highly critical. It was a simple slip…
I spent last Friday with the folks at Farm Fresh Clothing Co. in Sebastopol, CA. More than a print shop, Farm Fresh is a custom clothing company. They have complete control over the design of their apparel blanks to hand-drawn graphics to printing technique. The quality style, design, and branding, established by Owner/Founder Matt Morgan,…
