Too Much Focus? Making Errors by Trying to Avoid Them

I’ll do a future post on tips and tricks for avoiding errors. Here is one that reared it’s ugly head. Last week we sponsored the Pawtucket Film Festival. I focused hard on not messing up the name of one of the musicians. Her name is spelled A-L-L-Y-S-E-N which is unusual at least in the States (she was born in the UK.) I was so focussed on getting that right that I missed the misspelling of her last name which is “Callery” not “Cassel. ” Three other people that work for me missed it as well. At least we only had to re-do a few posters and it was caught prior to making programs and shirts.

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Callery is correct, “Cassel” is not. Allysen is unusually spelled but correct.

Her performance went great and she loved the posters…

I relearned to take a deep breath and check my work a few times and get someone else to do it for me as well…

 

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